Nike Lacrosse

For these projects I developed a full page ad in USA Lacrosse magazine for Nike Lacrosse. The first ad is to celebrate the partnership between Nike Lacrosse and Athletes Unlimited and the other ads are highlighting the current lacrosse cleat, the Alpha Huarache 8.

The development of this first project started with compiling photos of Nike Lacrosse athletes provided by Athletes Unlimited. Once the photos were chosen, I focused on isolating the players in order to arrange a layout that would showcase the athletes and their skills. Creating a cohesive background that would compliment the athletes in the foreground.

On the other ads I focused on using the photographs of the cleats and found different ways to emphasize the shoe.